Wealth management is currently undergoing a profound transformation. Changing client expectations, the growing importance of alternative assets, accelerated digitalization, and generational wealth transfer are all challenging the traditional wealth management model.

After several years marked by a rapid rise in interest rates and a sharp slowdown in liquidity, 2026 opens a new cycle for private markets. A cycle that is less euphoric than that of 2021, but healthier, clearer, and more supportive of long-term value creation. This edition of Private Markets Square provides a concise and practical overview tailored to wealth management professionals.

In an environment where megadeals are struggling to regain momentum, one conviction stands out: today, sustainable value creation is happening in the mid-market. SMEs and mid-sized companies, often family-owned, regionally anchored, and financially disciplined, provide fertile ground for active strategies—where value creation depends above all on execution. The available levers are clear: international expansion, digital transformation, operational optimization, buy-and-bu

AirFund, a leading fintech dedicated to private markets, is proud to announce that it has won the 2025 Coupole de l’Audace in the category "Best Non-Listed Asset Distribution Platform". This prestigious award recognizes innovation and excellence in the distribution of private investment funds, confirming AirFund’s position as a key player in the Private Markets sector.