Unlisted: Asset Managers face the challenge of retail distribution

The world of unlisted funds (private equity, private debt, infrastructure) is becoming increasingly accessible to retail investors. Driven by the ELTIF fund reform and the search for diversification, these assets, long reserved for institutional investors, are entering a phase of democratization. But this expansion poses real challenges for asset managers and distributors.

A challenge for professionals: how to industrialize distribution?

Distributing unlisted securities to a wider client base involves:

• increased regulatory constraints (MiFID II, suitability, AML-CFT),
• cumbersome administrative management (multiple subscriptions, individualized reporting),
• a need for customer education to explain the risks and specific characteristics of these assets (long duration, low liquidity).

In this context, traditional models are reaching their limits. This is where specialized technological solutions come in.

AirFund: a digital solution to industrialize and secure distribution

AirFund is a B2B digital intermediation platform dedicated to the distribution of unlisted funds. It connects asset managers and distributors through a single, 100% online interface.

For management companies:

• Access to a network of qualified distributors
• Digitalized subscription processes
• Integrated compliance (KYC/AML, CIF approval)

For distributors (private banks, wealth management advisors, family offices):

• Access to a selection of unlisted funds
• Educational tools and regulatory support
• Seamless subscription process for their customers

By simplifying distribution, securing flows, and supporting industry players, AirFund facilitates controlled and scalable distribution of private assets.

Towards broader and regulated access to private markets

The future of private equity lies in intelligent technological intermediation. By leveraging technology to promote compliance, education, and efficiency, AirFund has established itself as a key player in the democratization of private markets.

👉 To find out more: https://app.airfund.io/signup